Below you'll find a list of all posts that have been categorized as “Content Strategy”
I’ve been privileged in my short lifetime to see wild swings in nearly all industries. Of course, all things change, but over the past 10 or 15 years we’ve seen the internet begin to mature and drastically alter the way we consume media. Over the past decade, the internet has brought us the “on demand” economy. We’re now able to …
To start, you should watch the video above. Contrary to what Garry Vaynerchuk says, “micro content” or “microcontent” is a term coined in 1998 by a man by the name of Jakob Nielse to describe content such as headlines that could be skimmed quickly to get the intent of the long-form content. It was defined a second time in 2002 …
When your content strategy includes things like magazines, buyers’ guides and membership directories as well as an online platform, newsletters are sometimes a gray area that many associations find confusing. We can all agree that newsletters are a great way to stay in front of your audience and continuously feed content, but many content providers (not just associations) have questions …
In most cases, no. It is definitely not time to give up on magazines. That’s really the long and the short of it, but I’ll give you my reasons as well: Niche and trade magazines are the highest ROI marketing medium. Readership of many trade magazines is up, despite consumer subscriptions being down. Print media is at the point where …
Engagement is a word that’s tossed around a lot these days. In marketing, engagement is often used as the key performance indicator (KPI) of a particular ad campaign or initiative. At its core, engagement measures how your audience reacts to your messaging. Over the past decade, engagement has changed dramatically along with media consumption habits. Only 20 years ago, if …
