Why You Should Be Putting Yourself out of Business
Business DevelopmentWe live in a world that’s constantly changing and often in ways that we would have never predicted. On a day-to-day basis, we operate in a pre-defined status quo – one in which many established businesses worry less about innovation ...
The Leadership Problem
Business DevelopmentLeadership confounds even the best managers. At this point, most hiring managers have run into the “millennial problem”. Simon Sinek had a great talk on Inside Quest recently in which he discussed the psychology behind millennials’...
What Associations (and Publishers) Can Learn from the Music Industry
Business Development, Content StrategyI’ve been privileged in my short lifetime to see wild swings in nearly all industries. Of course, all things change, but over the past 10 or 15 years we’ve seen the internet begin to mature and drastically alter the way we consume me...
Micro Content for Dummies
Association Branding, Content Strategy, MarketingTo start, you should watch the video above. Contrary to what Garry Vaynerchuk says, “micro content” or “microcontent” is a term coined in 1998 by a man by the name of Jakob Nielse to describe content such as headlines that could ...
How Do I Monetize My Website?
AdvertisingMonetizing your website can be a great source of revenue both as a publisher and as an association and there are several creative ways that you can accomplish this besides selling banner advertising. As an association, it’s your job to...
The Real ROI of Surveying Your Audience
Business Development, MarketingI want to talk about something that’s been on my mind lately as we look at the data of our current sales campaigns, as well as at the future clients and the sales campaigns that come with them. “Data” has been a buzzword lately in ...
Are You Using Newsletters Properly?
Advertising, Content StrategyWhen your content strategy includes things like magazines, buyers’ guides and membership directories as well as an online platform, newsletters are sometimes a gray area that many associations find confusing. We can all agree that news...
Is it Time to Give Up on Magazines?
Advertising, Content StrategyIn most cases, no. It is definitely not time to give up on magazines. That’s really the long and the short of it, but I’ll give you my reasons as well: Niche and trade magazines are the highest ROI marketing medium. Readership of man...
Making The Most of Your Website
Association BrandingThis is an extremely confusing area for many of the associations that we’ve worked with as well as those we’ve observed other publishers working with. Publishers often have trouble clearly communicating best practices when it comes t...
Engagement in the Digital Age – Part 1
Content StrategyEngagement is a word that’s tossed around a lot these days. In marketing, engagement is often used as the key performance indicator (KPI) of a particular ad campaign or initiative. At its core, engagement measures how your audience react...
Where’s All the Magazine Advertising?
AdvertisingWe work with quite a few associations and one of the first things we bring to the table is some sort of increase in royalty payments or an increase in sales targets by a large margin. At first glance, most of our new clients think we’r...
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