Why You Should Be Putting Yourself out of Business

We live in a world that’s constantly changing and often in ways that we would have never predicted. On a day-to-day basis, we operate in a pre-defined status quo – one in which many established businesses worry less about innovation and more about efficiencies within their daily operation. In large organizations, this is an error on the structural level. What …

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The Leadership Problem

Leadership confounds even the best managers. At this point, most hiring managers have run into the “millennial problem”. Simon Sinek had a great talk on Inside Quest recently in which he discussed the psychology behind millennials’ thinking and why this is becoming such a challenge for managers: “We want to work in a place with purpose, we want to make …

What Associations (and Publishers) Can Learn from the Music Industry

I’ve been privileged in my short lifetime to see wild swings in nearly all industries. Of course, all things change, but over the past 10 or 15 years we’ve seen the internet begin to mature and drastically alter the way we consume media. Over the past decade, the internet has brought us the “on demand” economy. We’re now able to …

The Real ROI of Surveying Your Audience

I want to talk about something that’s been on my mind lately as we look at the data of our current sales campaigns, as well as at the future clients and the sales campaigns that come with them. “Data” has been a buzzword lately in both the marketing and tech sectors, and for good reason. Data give us an incredible …