Below you'll find a list of all posts that have been categorized as “Advertising”
Monetizing your website can be a great source of revenue both as a publisher and as an association and there are several creative ways that you can accomplish this besides selling banner advertising. As an association, it’s your job to be the voice of your industry and provide the online hub that your industry needs in order to conduct business. …
When your content strategy includes things like magazines, buyers’ guides and membership directories as well as an online platform, newsletters are sometimes a gray area that many associations find confusing. We can all agree that newsletters are a great way to stay in front of your audience and continuously feed content, but many content providers (not just associations) have questions …
In most cases, no. It is definitely not time to give up on magazines. That’s really the long and the short of it, but I’ll give you my reasons as well: Niche and trade magazines are the highest ROI marketing medium. Readership of many trade magazines is up, despite consumer subscriptions being down. Print media is at the point where …
We work with quite a few associations and one of the first things we bring to the table is some sort of increase in royalty payments or an increase in sales targets by a large margin. At first glance, most of our new clients think we’re completely unrealistic in these expectations – until something incredible happens. We achieve them. So …
