To start, you should watch the video above. Contrary to what Garry Vaynerchuk says, “micro content” or “microcontent” is a term coined in 1998 by a man by the name of Jakob Nielse to describe content such as headlines that could be skimmed quickly to get the intent of the long-form content. It was defined a second time in 2002 …
The Real ROI of Surveying Your Audience
I want to talk about something that’s been on my mind lately as we look at the data of our current sales campaigns, as well as at the future clients and the sales campaigns that come with them. “Data” has been a buzzword lately in both the marketing and tech sectors, and for good reason. Data give us an incredible …