Below you'll find a list of all posts that have been categorized as “Association Branding”
To start, you should watch the video above. Contrary to what Garry Vaynerchuk says, “micro content” or “microcontent” is a term coined in 1998 by a man by the name of Jakob Nielse to describe content such as headlines that could be skimmed quickly to get the intent of the long-form content. It was defined a second time in 2002 …
This is an extremely confusing area for many of the associations that we’ve worked with as well as those we’ve observed other publishers working with. Publishers often have trouble clearly communicating best practices when it comes to websites as well. I’m going to do my best to help guide you along the path of either cleaning up your current online …
